Lee's 'Better Communication Results' blog

A blog to help YOU communicate better for better business results!

Friday, August 12, 2005

Unilever shows where Customer Service is heading

Tip of the Akubra to Steve Rubel:

Unilever has shown that it understands the new communication channel called 'blogs'. Well done! If a giant like this can do it, why can't smaller, more nimble operators?

Apparently the consumer product giant was actively listening to the blogosphere and they tuned into one voice, Dan Entin. Dan had been lamenting about how he is having trouble getting his favorite deodorant.

Unilever - a huge company with lots of to worry about - took the time to respond to Dan directly via email. They not only let him know that Degree Sport was indeed still on the market, they suggested ways he might find the product at retail using the Unilever website