Lee's 'Better Communication Results' blog

A blog to help YOU communicate better for better business results!

Tuesday, August 02, 2005

Brand YOU becomes even more important than ever

I know that Tom Peters has been banging on about this for years (and I'm a Peters fan) but sometimes it takes another event for the penny to drop.

It did for a friend of mine when he read of Atkins' demise. Like me, he had tried and successfully implemented many of the diet ideas from the Atkins Diet, thus the untimely demise of Dr Atkins came as a shock to many.

As Seth points out (picking up a riff from Tom Peters' Project 50 and Project You work):
The only security you have is in your personal brand and the projects you've done so far

If a blog or podcast are great at showing your thought leadership (and many of us believe they are), isn't it time to start one or both of them for yourself?