Lee's 'Better Communication Results' blog

A blog to help YOU communicate better for better business results!

Thursday, June 02, 2005

"Why Blogging Matters" - a useful primer for my client

Turns out that there are some communicators in my client's Group Head Office who are also charged with looking at how the Group communicates, so I've sent them through a stack of material, including setting up another blog on the whole issue.

I just posted this extract from 'Once Was Red Couch':

From the book that Scoble and
are writing, with the help of other business communicators:

Every few years, something comes along to change the way everything is. In the middle 1990s, it was the Internet. Previously our lives were changed by email, computer networks, PCs, fax machines and photocopiers. The continuum of change extends all the way back through TVs, phones, cars, trains, the telegraph, electricity,
the Gutenberg press, perhaps all the way back to when the wheel first rolled out.

Blogging has not yet proven itself to be on this same level of significance. We think it will. It takes a while before revolutionary technologies prove themselves to be such. Revolutions are often declared to be such only when you look back on them, not forward as we are doing. As we write, many business people are still scratching their heads wondering what the big deal is about blogging. The challenge is to finish scratching and start acting before the same heads get hit on the side with 2 X 4s.


Finally, businesses should not dismiss the well-documented popularity of blogging among young people worldwide. They are the next generation of employees and
entrepreneurs and they are likely to use the technology tools they know to conduct business as they move into the marketplace.

As far as blogging is concerned, the sea change has already happened. The Genie is indeed out of the bottle, but history would indicate some companies will persist in ignoring it.

So did the village blacksmith.

They say it far more eloquently than I ever could...