Reasons to business podcast
ITWorld.com has turned its attention to the growing use of the medium among businesses. The article lists five reasons podcasting matters to business:
- Podcasts lower the threshold for publishing audio content
- Pocasts encourage two-way communication with listeners
- Podcasts extend the reach of Internet sites
- Podcasting can be used to extend the frequency of contact with customers
- Podcasts make audio files easy to find on the Internet
The article provides more detail on each point.