Reasons to business podcast

Thanks to Shel for this.

ITWorld.com has turned its attention to the growing use of the medium among businesses. The article lists five reasons podcasting matters to business:

• Podcasts lower the threshold for publishing audio content
• Pocasts encourage two-way communication with listeners
• Podcasts extend the reach of Internet sites
• Podcasting can be used to extend the frequency of contact with customers
• Podcasts make audio files easy to find on the Internet

The article provides more detail on each point.