Lee's 'Better Communication Results' blog

A blog to help YOU communicate better for better business results!

Monday, June 13, 2005

Amy has it right

I know that Neville is big on links (as in who links to you) but more and more I've been thinking about content over links, that content is king on websites and it should be on blogs, too -- at least for some bloggers.

If I run a pubsub or technorati search on my name some the links that come up are those who reference an article of mine where I am expressing an opinion (like Ben Hamilton did just the other day, here and here). But no links come up just for a quick post pointing off to someone else's post.

So it was really refreshing to read Amy Gahran's post today on "Why Daily Blogging Usually Is a Bad Idea". I'm a long-time fan of Amy...

I agree with her. Blogging takes up an extraordinary amount of time, as does podcasting (my latest upcoming report for FIR took 3+ hours to record and edit, for just 8 minutes and 02 seconds of 'airtime').

Now, don't get me wrong. I am very happy and also extremely flattered to be a part of FIR, and so will continue to take the time to contribute to it as long as Neville and Shel will have me.

But I'm joining Amy on a quest to post less, but post higher quality. For me -- a person who loves words and how they can create something magic -- I shall be returning the Content King to his throne.

And I don't buy the 'blogging is great for your search engine ranking' anymore. Does no-one honestly expect Google to adjust its algorithms to compensate for the current profile that blogging brings to search engine results? What is a search engine's job, after all -- to deliver search results of quality content of interest to the searcher. If a result page is full of blogs that are just "found this link" posts, then the search engine has failed in its mission and the searcher will disappointedly click away.

Aside: it's also interesting to witness the staggering decline in traffic visiting my website that has coincided with my decision to divert considerable resources to blogging. I don't see many visitors to my website coming from my blog, however my podcast certainly does draw traffic to my website...

And I like the model that Nick Usborne has -- use good content to draw people to his main delivery vehicle, his website. Whilst I still agree with Shel et al about the need for full feeds, I see no reason why compelling copy cannot draw an interested reader across to a full article on your website.