Lee's 'Better Communication Results' blog

A blog to help YOU communicate better for better business results!

Monday, May 09, 2005

Measurement is still my focus

Measurement is still a big issue - without buying a book on 'how to measure your comms' (have you written one, Shel?) how do you measure your internal comms apart from focus groups?

Sure, you can measure comms by type and frequency of delivery, but I would bet the ratio of number of comms to desired outcomes achieved is tiny.

Are focus groups the only way internal communicators can measure their effectiveness? Are there ways to firmly measure ROI?