The power of a great audio jingle
I originally grabbed the idea from Robert Middleton's fantastic work on marketing for professionals -- it was he who directly inspired my answer to the question, "what do you do, Lee?"
I help businesses communicate better for better business resultsA lot of alliteration, sure, but the listener is left in no doubt about what service I provide and for which market.
Heidi has a great audio tag as well, which I will let you find by listening to her first podcast. I wish she would use it as a tag/jingle for every podcast, it's that good.